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Contributing to the development of sports community
in Japan by bridging Japan and overseas through sports.



Athlete-Brand アスリートブランド

Since its founding in 2004, Athlete-Brand has been an affirming organization that strives to help Japanese student/athletes discover the full range of their talents and potential. Athlete-Brand creates and offers a challenging opportunity for the next step. We have achieved great results such as producing 19 professional baseball players and numerous scholarship students/athletes, including the full scholarship from D1 universities, and assisting Japan's First Basketball scholarship the “Slam Dunk Scholarship Program”.

Athlete-Brand's Mission

  • Contributing to the development of sports community in Japan by bridging Japan and overseas through sports.
  • Providing opportunities to young people that have strong will to discover their talent.
  • Contributing to development of global human resources through sports.
  • Contributing to the world peace through sports.

Corporate Profile

Head Office 1-6-5-1F Kudanminami, Chiyoda-ku, Tokyo104-0072, Japan
[Google Map]
President/CEO Shingo Nemoto
Date of Establishment November 11, 2004
Outline of Business
  • Supporting Japanese students/athletes who play/study sports overseas
  • Camp, Showcase, Tryout, Clinic
  • Global sports training/internships
  • Sports media/marketing projects


Supporting Japanese students/athletes who want to play/study sports overseas

We consult and provide assistance to go overseas to experience the US sports scene as well as study at colleges in the US.

Athlete-Brand Alumni

14 professional players both in Japan and the US, including Shinnosuke Takahashi (Yomiuri Giants) and Tomo Otosaka (Yokohama DeNA BayStars) NCAA Division1, Division2, NAIA, College students who receive athletic Scholarships, including California State University, Northridge. Students who study sports related subjects (e.g. Athletic Training, Sports Management, etc.)

  • Northern Arizona University
  • Martin Methodist College
  • University of California San Diego
  • University of California Santa Barbara
  • University of North Carolina at Greensboro
  • University of Wisconsin-Superior
  • Upper Iowa University
  • West Virginia University

and more…

High Schools
  • IMG Academy
  • South Kent School
  • St. Thomas More School

and more…

  • New York Yankees
  • Chunichi Dragons
  • Wakayama Trians (bj-league, basketball)
  • Tohoku Free Blades (Ice hockey)
  • Personal athletic trainers for MLB, NPB players
  • Japan Olympic Committee

and more…


Assist Japan’s First Basketball scholarship “Slam Dunk Scholarship Program” that will send one of the best players in Japan to one of the US premier basketball prep programs(South Kent School and St. Thomas More School).

Camp, Showcase, Tryout, Clinic

We assist and accompany athletes attending summer camp and internship programs in the US, and carry out administrative duties. We also provide support for holding tryouts, for joining special internship programs, and for team camps/training in variety of sports.

What we have accomplished

  • IMG Academy (Tennis, Golf, Basketball. Baseball, Football, Soccer, Track & field, Lacrosse, and Performance)
  • West Virginia University Basketball Summer Camp
  • UCLA Basketball Summer Camp
  • Michigan University Summer Camp
  • Five Star Camp
  • Wally Joyner Baseball Clinic

and more…

Tryout / Showcase
  • Arizona Fall Classic (Baseball)
  • National Fast Pitch Tryout (softball)
  • College Baseball tryout
  • College Basketball tryout
  • NWBL Tryout (Women’s Basketball)
  • ABA summer League (Basketball)
  • California Collegiate Summer League (Baseball)
  • Arizona Winter League (Baseball)
  • Texas Winter League (Baseball)

and more…

Global sports training/internships

We provide the opportunity to experience the US sports scene for non-players (prospective trainers, sports management students, etc)

What we have accomplished

Athletic Training Internships
  • Visalia Oaks (Colorado Rockies Affiliate)
  • Chicago Cubs Minor at Spring Training
  • University of California, San Diego
  • Glendale CC, Arizona
  • Texas A&M University Commerce

and more…

Sports Management Internships
  • MLB AAA affiliate Lehigh Valley IronPigs
  • Basketball Coach Internship
  • Pierce College
  • Upper Iowa University
  • West Virginia University
  • University of Louisville
  • La Jolla Country Day School

and more…

Baseball tutoring

Sports media/marketing project

Support any level of athletes

The founder, President/CEO, Shingo Nemoto has worked with numerous top Major Leaguers in his former job. By providing the experiences and knowledge, we offer the management and support any type of athletes from world’s top elite athletes to kids players who participate in a summer camp.


Shingo Nemoto teaches some sports business class -“ Sports Marketing”, “Sports Industry”, and “Sports Career Design” at Tokuyama University, Yamaguchi from Spring 2007.

What we have accomplished

Supporting IBAF public relations
Has done the management of the Gold medalist in the hammer throw, Koji Murofushi (Ended of Support)
The Slam Dank Scholarship Program Holding seminars related to sports.
: “How to get a job related to your favorite sports” ,etc.
Participated in the project of research
: For the Ministry of Education, Culture, Sports, Science and Technology Sports Policy investigation ( regarding the research of governance issues)
Published the four books below:
:”America de Pro ni naru” (to be a professional in the US)
: ”Nekkyu Eigo”(English in MLB, NBA, NFL coverage)
:”Mayotta toki koso tuzuke nasai” (Keep moving forward especially when you in doubt)
:”Top athlete no katsu kotoba” (quotes of top athletes)

Media coverage


“Asahi Shimbun Globe” January 4, 2015”,
“The Nikkei” February 2013

and more…


”Eyes on Japan (TOKYO FM)” June 5, 2006
“Anata to Happy (Nippon Broadcasting System)” September 14, 2014

and more…

TV shows

“Akko ni omakase (TBS)” September 14, 2014”
“Mezamashi doyoubi (Fuji Television Network)” September 2, 2006

and more…


“Training Journal” January, 2015,
“President Family” January 2014

and more…

Athlete-Brand アスリートブランド
Athlete-Brand アスリートブランド
Athlete-Brand アスリートブランド